Typography, the style and arrangement of printed letters, dates back to the introduction of movable type printing in the mid-15th century and the ink-stained hands of its German scribes. Still today, a text’s style can be just as important as the idea being communicated. For both general greetings and business branding messages alike, here are a few tips for best type practices to keep in mind while making.
1. Know the basics, and know your message. Most typefaces fall into one of three categories: serif, sans serif, or script. Choose an easy-to-read serif or sans serif for your informational copy. Scripts are best used in moderation.
2. Establish a hierarchy. Display type is ideal for titles and headlines, drawing the eye and introducing a message but usually too ornate for a readable block of text. Body type, best for chunks of information and context, is legible, clean, and undistracting.
3. Mix and match from the three type families, but less is more. Choose one or two typefaces to start, and build from there. You can add typographic contrast by mixing different SIZES, weights, or colors without introducing too many different typefaces.
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