Branding 101: The Note Card
Your business card is a great first step in building your brand aesthetic and voice. But that’s only the first step. Let’s go beyond the business card to strengthen your business and engage customers while building your brand. First off: the handwritten note card.
Who doesn’t enjoy the satisfied feeling that comes from supporting local or shopping homegrown or handmade? Make sure your customers or clients feel that “magic moment.” The note card is one of the most underrated branding components for a small business. Capitalize on what sets you – the small business, artisan or entrepreneur – apart from corporate competitors! While business cards acquire you customers, the note card develops an essential ongoing relationship with them.
Adapt your logo. Instead of merely repeating your logo in your note card design, use elements from it to create a design that reinforces your brand. In the above cards and address labels, we use the arrow from the Aaronson and Aaronson business card template to create a cohesive pattern.
Get social. Dropped into order shipments, a handwritten note shows customer appreciation and forms a connection. Keep the conversation going by including your social handles in your stationery design, further engaging customers.
Make it “bulletin-board-worthy.” A thoughtful, well-designed note card can even turn customers into advocates for your brand. A great tool for freelancers and independent contractors, the note card should be attached to an invoice to further develop that personal relationship and round out a positive client experience.
Stay tuned for more branding tips and tools, and be sure to share what you’re making with us on Twitter and Instagram by tagging @makrplace!