Branding 101: Product Labels

Looking to rebrand your small business or bring a side project into the forefront this year? We’re here to celebrate the Makr in you and help you craft a brand identity as unique as your work – it’s one of our resolutions! Product labels not only give important information to shoppers, they brand your product to maximize marketing reach.

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Illustrator and graphic designer Holly Graham of Hollydoodles used Makr to do just that and stand out from the crowd when marketing her products at her first-ever artisanal market: the Greenpointers Holiday Market – a stone’s throw away from Makr headquarters on the Brooklyn waterfront.

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Holly created one-of-a-kind product labels, stickers and notecards in Makr. Using the round sticker and hacked return address formats, her product labels included the item name, quantity, price, and product information.

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Using size and color to differentiate products, Holly kept the font and overall label aesthetic the same to create a cohesion with her other marketing elements, like her takeaway notecard.

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We were so honored to be a part of Hollydoodles’ first community venture and can’t wait to follow her small biz. If you’re a fellow Brooklynite, look out for Hollydoodles in the neighborhood; otherwise – fret not! – Hollydoodles is on Etsy!

 

Are you using Makr to craft your small business brand? Let us know by sharing what you’re making with the hashtag #Makr.