Branding 101: Product Labels

Looking to rebrand your small business or bring a side project into the forefront this year? We’re here to celebrate the Makr in you and help you craft a brand identity as unique as your work – it’s one of our resolutions! Product labels not only give important information to shoppers, they brand your product to maximize marketing reach.


Illustrator and graphic designer Holly Graham of Hollydoodles used Makr to do just that and stand out from the crowd when marketing her products at her first-ever artisanal market: the Greenpointers Holiday Market – a stone’s throw away from Makr headquarters on the Brooklyn waterfront.


Holly created one-of-a-kind product labels, stickers and notecards in Makr. Using the round sticker and hacked return address formats, her product labels included the item name, quantity, price, and product information.


Using size and color to differentiate products, Holly kept the font and overall label aesthetic the same to create a cohesion with her other marketing elements, like her takeaway notecard.


We were so honored to be a part of Hollydoodles’ first community venture and can’t wait to follow her small biz. If you’re a fellow Brooklynite, look out for Hollydoodles in the neighborhood; otherwise – fret not! – Hollydoodles is on Etsy!


Are you using Makr to craft your small business brand? Let us know by sharing what you’re making with the hashtag #Makr.