Branding 101: 3 Designs For A Referral Strategy That Works!

Your customers are your best tool for acquiring new customers, so turn yours into a marketing army! A successful referral initiative hinges on a strong, simple premise and compelling branding. Distribute well-designed refer-a-friend cards to your current patrons that offer a first-purchase discount and, when redeemed, award a discount to the referring customers. This incentivizes your customers to dive right into your target market – their social circles! – and start spreading the word. Here are three designs, customizable to your brand, to keep customers coming back and bringing you business!

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Format the referral card’s backside to include your or your business’s name and a blank for the referring customer’s name. Jot a customer’s name into the blank before giving them the cards to pass out.

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Remember, these cards are going into the hands of new customers, so make sure to include all the information they’d need to find you – an address, phone number, etc.

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Then, when the referring customer’s friend makes a first purchase, credit the referring customer’s account with the promoted discount. Customers and their friends will see their experience as a win-win! Are you maximizing the power of stellar branding? Be sure to take advantage our marketing postcards, handwritten note cards and product label inspiration from a Brooklyn maker  – and stay tuned for more Branding 101!