3 Ways To Use Your Digital Logo
You can download your finished design as a hi-res file via in-app purchase – the most affordable custom logo option on the market (#humblebrag). From there, the possibilities for using your new logo are endless. Here are a few ways to use your logo file digitally.
1) Website Header: Displaying your logo as part of your website header helps solidify your brand from the get-go. Feature it prominently so your brand and site purpose are communicated immediately when visitors first arrive at your site.
Many website-building platforms allow you to import your logo file directly. With Squarespace, you can even upload your logo image in place of your site title. (Building a website using Squarespace? Read more about how to add your logo image here!)
2) Social Media: A consistent visual across platforms maintains consistency and helps grow brand recognition and awareness. When uploading your logo as the profile picture for your social accounts, use an abbreviated version since your brand name will appear alongside your logo. It will be displayed at a small size, so a pared-down variation ensures recognition and legibility. Simply upload your logo file when editing your various profile settings on Facebook, Twitter, Instagram and Pinterest.
3) Email Signature: Master the art of the polished, professional-looking email signature by incorporating your custom logo. Consider your email sign-off a virtual business card; it’s a quick place for your contacts to turn to when looking for your contact info. Use an abbreviated version of your logo, one that’s either square-shaped or left-justified to blend with your sign-off information most seamlessly.
Learn how to add your logo to your Gmail signature here. Since Google requires you to upload an image available on the web, we recommend uploading your logo to an image-hosting service like ImageShack. The service will allow you to extract a direct URL for your logo to copy + paste into your Gmail settings. (Make sure to save your logo at a small or medium size.) Using Apple Mail? See how to add an image to your signature here.
So what are you waiting for? Go forth and download your awesome logo to use on the World Wide Web! Show us how you’re using your logo by tagging @makrplace on social.